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About the Directors

Jimmy Canale was born and raised in Orange County, CA, where he followed in his brother Pete's footsteps, then a Newport Beach Lifeguard. Jimmy was a junior lifeguard in the 60's, worked as a pool guard in the 70's, and began his career as an ocean lifeguard for the City of San Diego in 1979. The focus of his career was spent guarding difficult rock reef beaches such as Wind & Sea and La Jolla Cove, where his experience was invaluable in the training and supervising of both winter and summer lifeguards. Jimmy has guarded and rescued successive generations in La Jolla, earning him the respect and adoration of the community.

During his career, Jimmy also patrolled Mission Bay as a Marine Safety Officer, worked as a Marine Firefighter, and crewed an offshore Surf Rescue Boat. Throughout his career, he worked as an Emergency Medical Technician and a Cliff Rescue Technician. He is trained in SCUBA Underwater Search & Rescue, Coast Guard Helicopter Rescue Operations, and as a Swift Water Rescue Technician.

Jimmy represented San Diego in the International Lifeguard Exchange Program, working in both Australia and New Zealand, and was the Marine Safety Coordinator for our nation's premier ocean event, the La Jolla Rough Water Swim, now THE largest rough water swim event in the world with close to three thousand participants.

Jimmy was nominated by his peers in San Diego on three occasions for "Lifeguard of the Year" and has received the T.J. Wallace award for "Most Inspirational Lifeguard". He has received an "Exceptional Performance Citation" from the San Diego Fire Rescue Dept. The La Jolla Town Council honoured Jimmy's continued dedication to the community with an "Outstanding Service Award", and named him Civic Marshall of the La Jolla Parade in 2007 for outstanding community service, the first lifeguard ever to receive this distinction. The San Diego Lifeguard Service awarded Jimmy "Best Rescue 2009" for the dramatic prevention of a double drowning involving scuba divers in La Jolla Cove. Most recently, Jimmy was named "Citizen of the Year" in 2011 by the San Diego Fire Rescue Dept. for his ongoing dedication to the training and implementation of Lifeguards and Lifeguard Services in Baja and mainland Mexico.

Jimmy and his wife, Michele, a former lifeguard and retired Captain with San Diego Fire, raised their children on La Jolla's beaches, where he recently retired as the most-experienced ocean lifeguard in the City of San Diego.


Laine Pepper grew up bodysurfing the beaches of Coronado and Leucadia before ending up in La Jolla, California, where he began his lifeguarding career. During his 20 years with the City of San Diego Lifeguard Service, Laine worked summers and winters as an Ocean Lifeguard in the La Jolla reef area, training numerous lifeguards in the unique rescue techniques necessary along this rock- and rip current-strewn coastline. Spring and fall he spent patrolling Mission Bay and offshore as a Marine Safety Officer, Surf Rescue Boat Operator, or as a Marine Fire Boat Operator and Firefighter.

Laine is trained as an Emergency Medical Technician (EMT), a Cliff Rescue Technician, and a Swift Water Rescue Technician. In addition, his training includes SCUBA Underwater Search and Rescue and Coast Guard Helicopter Rescue Operations.

Laine worked as the Marine Safety Coordinator for the La Jolla Rough Water Swim from 1994 - 2002, the largest ocean swimming event in the U.S.

While employed as a Sergeant, Laine and his crew received a Unit Exceptional Performance Citation from the San Diego Fire Rescue Department, and he received the Blue Knight Award from the San Diego Crime Commission for "exceptional heroic performance in the line of duty". Laine has been awarded the Medal of Valor by the United States Lifesaving Association, the American Legion, and the San Diego Fire Rescue Dept. He has Certificates of Commendation and Special Recognition from the United States Senate and Congress, as well as the California State Assembly and Legislature.

Laine currently splits his time between Cape Town, South Africa and San Jose del Cabo, B.C.S., where Laine is the principal lifesaving instructor for "El H. Cuerpo de Bomberos de Cabo San Lucas y El Colegio de Bomberos y Administradores de Emergencias".

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